a budget should breathe, not bite.
Principles · 4 min read
Why we don't shame you for spending
Shame is a great motivator — for about three days. Then it becomes the reason you don't open the app.
Field notes
Money, habits, design, and what it means to build a product that doesn't lecture you.
Shame is a great motivator — for about three days. Then it becomes the reason you don't open the app.
What changes behavior isn't more rules — it's more visibility. A note from our anthropologist.
"3.4% progress" doesn't mean anything. "Crete is 0.3 days closer" does. Here's why we shifted the unit.
Three months and a weekend. The technical story of the chat layer, and what we learned shipping it.
A trade-off that cost us features — and gave us our manifesto.
The honest math behind every habit app — and what we did differently.