About

we believe
awareness beats
willpower.

Moneify started with one question: why does every personal finance app feel like a spreadsheet? We're building the answer in Cairo.

The thesis

Money problems aren't usually problems of will. They're problems of vision — you can't change what you can't see. The fix isn't a stricter budget; it's a clearer mirror.

Moneify is that mirror. A chat thread that catches every pound and a phone screen that shows you what it's building. Not a budget. Not a coach. A mirror.

What we won't do

Sell ads. Recommend credit cards. Train on your transactions. Touch your bank credentials. Show you a "savings score". Send a single push notification you didn't ask for.

The team

five people,
one belief.

A
Aya Hassan
Co-founder · Product

Ex-Vodafone product. Believes the best interface is the one already in your pocket.

K
Karim Sami
Co-founder · Engineering

Ex-Instabug. Built the chat brain in three months and a weekend.

N
Nour Tarek
Design

Made everything you've touched feel italic in the best way.

O
Omar El-Sayed
Mobile engineer

Lives inside Xcode. Has strong opinions about haptics.

L
Lara Holzer
Behavioral research

Anthropologist. Translates 'people don't actually want this' into product specs.

?
You, maybe?
Open roles

We hire slowly. Say hi if you read the manifesto and felt something.